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“Doug shared many samples with us, including samples of materials that ALL-STATE LEGAL had produced for other companies, which gave us a good idea of legal market trends and the confidence that the contemporary, sophisticated and modern look we chose was the right one for us. He also showed us a number of different paper samples that helped us decide which colors, textures, and weight of paper are best for us. We wanted to introduce new colors and items when rebranding, and Doug helped us explore many new style options. For more information, visit www.aslegal.com/balch or contact your account manager for examples. “We have not considered using a supplier other than ALL-STATE LEGAL for our rebranding. Our marketing team had confidence and a level of comfort with ALL-STATE LEGAL, and our installation team also strongly supported them. Balch & Bingham LLP relied on ASL to manufacture all the traditional stationery as well as a variety of other items such as envelopes of different sizes and configurations, compliment cards with matching envelopes, different types of brand labels and two unique presentation folders. ASL produced all items with precise color consistency on many paper materials and various printing processes, and delivered the finished products to the company`s seven offices no later than the date of the company`s project. Throughout the project, Doug acted as the company`s primary point of contact with ASL and served as a link between our internal graphics project management and production teams and the company`s marketing and facilities teams. He advanced all aspects of the project, ensuring that the company`s specifications were met and that all of the company`s concerns regarding any aspect of the project – for example, production, budget, schedule, etc. – were taken into account and met. The result The company`s main goals in launching the rebranding project were twofold: first, they wanted to create an image and logo that would emphasize the name “Balch,” which they believed would resonate more strongly in the geographic markets they served than the “B&B,” which was at the center of their existing image and design. that have been used for most of the last decade.

Given the scale of the rebranding project, the company decided to approach it in several different phases. They first hired a design agency to develop options for the new brand and logo. After deciding on the new logo design, Doug Gardner, all-state legal`s sales representative, introduced the Balch & Bingham LLP marketing team to a graphic designer with whom he had worked on other projects to help with color selection and layout options. “I would recommend ALL-STATE LEGAL for any law firm rebranding project. We were very satisfied with the level of service we received and the quality of the items they produced. The process went as smoothly as any rebranding. Aimee S. Puckett, Director of Marketing Once all the decisions regarding the product specifications were made, the project quickly moved on to the production phase. Instead of publishing a new rf proposal to identify potential print suppliers to produce the new product suite, the company decided to stay with ASL and entrusted us with the entire project as they had confidence in our ability to produce high-quality work at competitive prices. Second, they wanted to create a more contemporary brand that conveys modernity and sophistication, but doesn`t stray too far from the company`s roots. To “refresh” the brand, the company wanted to replace the traditional forest green color that prevailed in the existing design with a lighter and vibrant shade of green and introduce new colors into the brand applied to various prints.

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